
One
of
our
leading
clients,
the Lightercompany.co.uk
online
store
was
jointly
set
up by
ourselves
18 months
ago.
After
careful
thought we
created a clean
and simple design
which made it easy
for the user to
find what they want.
The aim was simple,
to drive sales from
the online store
from day one. with
a simple
online
management
system.
To
begin
with we
created
a report
on how
popular
the store
products
would
be on
the internet
using
live data.
The E-commerce
store
from start
to finish
took 2
months
to set
up and
go live,
we incorporated
professional
logo design
and copywriters
for the
text.
From the
start
we built
the website
to be
search
engine
friendly
and gain
good free
rankings
in search
results
which
it now
does,
these
free rankings
result
in thousands
of site
visitors
per month
at no
cost.
You can view some
examples of rankings below,
remember
rankings can fluctuate on
a
weekly basis so may not be
accurate. The website continues
to undergo a search engine
maketing campaign and the
free rankings will increase
as this goes on. As well
as the examples below each
product on the website has
good rankings in the search
results for the products
names but as
theres hundreds
of products we can't list
them all here.
Keyword |
Google UK |
Yahoo UK |
|
|
|
The site was launched with no natural free rankings as it was a new site, this meant all the traffic was driven to the store by pay per click, we set up pay per click accounts on all 4 main networks, this resulted in instant sales from day one. After an extensive search engine optimistation campaign the site now has excellent free rankings for high traffic keywords and also all the product names too, this has meant the client can reduce the amount they are spending on pay per click and balance it out with the free traffic from the high search engine rankings, a proven success.