PAY-PER-CLICK MARKETING
SEARCH ENGINE OPTIMISATION
WEB DESIGN & ECOMMERCE
SEO TRAINING & COURSES
AFFILIATE MARKETING
"Now booking for June 2008 course dates"
Having
8 years
experience
in search
engine optimisation
and search engine
marketing we feel
perfectly suited
to be in a position
to teach the basics
of the skills required
to website owners.
We say basic as
you can't suddenly
become experts
in this field after
a 1 day course
or number of lessons.
We've been doing
this for 8 years
and it's still
a steep learning
curve as search
engines develop
and change how
they work.
What you will leave
the course with
is a basic understanding
of how it all works
and how you can
start to market
your website online
in an effective
manner using proven
techniques. Maximum
number of course
places is 12 to
avoid diluting the
teaching or training
you will receive,
we prefer a small
number to encourage
interaction. We
offer a 10% discount
off the total cost
if you book both
a pay per click
and search engine
optimisation 1 day
course.
To reserve your
place please email
on the course date
you prefer below,
we require full
payment 14 days
before the course
date, payment can
be made via debit
or credit card,
cheque, postal order,
paypal or bank transfer.
Email us here to
make your payment.
The course is held
over 1 day starting
at 9am until 6pm
with 3 breaks in-between,
refreshments and
mid-day lunch is
included in the
course price. The
price includes
a free review of
your account when
complete and support
via email, Skype,
telephone and MSN.
There will be plenty
of time to answer
questions too on
your online marketing
strategy. Places
are limited to
12, so book early
to avoid disappointment.
The dates of the
next pay per click
training courses
are below and all
courses are based
at an exclusive
Golf Club in Halifax
providing a relaxed
atmosphere in a
countryside environment,
there is also plenty
of free car parking.
Next
Course
Dates:
18th
June
2008:
Wednesday
-
To
book
this
course
please
email
Training
Here now.
25th
June
2008:
Wednesday- To
book
this course
please
email Training
Here now.
Course
Contents
Why
Pay
Per
Click
is
essential
to
your
online
business.
- Definition of Pay per Click (PPC) search advertising and how it works on the internet
- Who and where to advertise using pay per click with, including Google, Yahoo, MSN and Miva
Creating and identifying keywords and phrases to target high traffic.
- Why choosing the correct keywords is so vital to pay per click
- How and where to research the correct keywords and phrases
- Where to find how figures on how many people search for your products
- Free tools on the web to help your pay per click strategy
Creating your pay per click campaigns.
- Preparing to create an online pay per click campaign
- How to structure your pay per click accounts correctly
- Considerations when setting up your campaigns
- How
to set up Google, MSN
and Yahoo pay per click
campaigns
- How to write effective ads to promote Click through Rates (CTRs)
- How to use the essential various tips and tricks on Google adwords
- How you can reduce your average Cost per Click (CPC) by creating better performing ads
- How highly targeted, relevant ads can help to increase your online conversion rates
- How to use landing pages to increase CTR and increase conversions
- Using correct call to action phrases and where and when
How to measure your pay per click campaigns success.
- How to track conversions and leads from your campaigns
- Reviewing keywords and performance and making changes
- Testing
your live pay per click
campaigns
The course is held
over 1 day starting
at 9am until 6pm
with 3 breaks in-between,
refreshments and
mid-day lunch is
included in the
course price. The
price includes
a free review of
your account when
complete and support
via email, Skype,
telephone and MSN.
There will be plenty
of time to answer
questions too on
your online marketing
strategy. Place
are limited to
12 so book early
to avoid disappointment.
The dates of the
next pay per click
training courses
are below and all
courses are based
at an exclusive
Golf Club in Halifax
providing a relaxed
atmosphere in a
countryside environment,
there is also plenty
of free car parking.
Next Course Dates:
19th
June
2008:
Thursday
-
To book
this
course
please
email Training
Here now.
26th June 2008:
Thursday - To
book this course
please email Training
Here now.
Course Contents
- The reason for search engine marketing
- How search engines and directories work
- Defining
your E-marketing
campaign targets
- Choose the correct keywords and phrases
- How to see if your your keywords are used?
- Use your your top ranking competitors
- Why keyword phrases are important
- Find
your niche industry
and market sector
online
- Adding titles and metatags throughout your site
- Optimising
your page for target
keywords or phrases
- Is your website structure search engine friendly
- Sitemaps and navigation techniques
- What
should I not do and
avoid
- What's spamming, what does it do, should I do it
- Spamming
techniques
and the consequences
- Why link popularity is essential to your website
- Getting sites to link to you
- Keeping
track of your link
campaign
- Which search engines and directories are worth it
- Why do search engines matter
- What is a free listing
- What is a paid listing
- Is it worth the effort and cost
- Submitting
your site to
search engines
- How to check rankings
- Useful online tricks and tips
- Web
stats and their usefulness
What to do next, what happens now
- Getting people to come back and repeat custom
- Using your website and search engine marketing to promote brand awareness
- Tips and useful online tools to aid your search engine optimisation
Book
search engine training courses
and pay per click training
courses here.
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